Meeting mean business (not always, but help)

US Travel Association has commissioned a study to evaluate the return on investment of business travel. According to their findings: “For every dollar invested in business travel, businesses experience an average $12.50 in increased revenue and $3.80 in new profits”.

Business travel in US accounts for 2.4 millions jobs and 1 million realted to meetings and events.

―Tough times are a great time to renew trust.  When customers and employees see the leadership team standing frontand center and delivering the message, it demonstrates that management cares about them and considers them essential to weathering the storm.  Cancelling such meetings, except when there are no other alternatives, sends the message that employees and even vendors and customers are expendable. ―
- John Baldoni, author and publisher on Harvard Business Publishing’s Leadership blog Leadership Matter